Since the beginning of the year, Snapchat shares have grown by almost 200%, overtaking the market as a whole. After an unsuccessful start on the exchange two years ago, the application regains its position and shows better growth compared to other technology companies. For example, Facebook shares rose 40%, Pinterest – 23%. Source: engadget.com The company’s capitalization at the moment is approximately 23.5 billion dollars, one share is worth about 17 dollars. In December 2018, the capitalization was 7.2 billion dollars, the share was worth about 4.99 dollars apiece, Forbes writes. The growth of the application shares was promoted by high earnings for the last quarters, new sources of revenue and increased profit, the newspaper notes. In the second quarter, Snapchat revenue grew by 48% in annual terms – up to 388 million rubles. Ten of the analysts interviewed by Bloomberg believe they need to buy Snapchat shares, 25 hold, and four are sure that they need to be sold. Snapchat held an offering on the New York Stock Exchange in March 2017. Then the company was valued at $ 24 billion. The cost of one share was $ 17. During the IPO, the social network earned $ 3.4 billion. However, this placement is considered unsuccessful, because the stock price and financial performance of the company after the IPO decreased. The app was created by Stanford students Evan Spiegel and Bobby Murphy. Facebook founder Mark Zuckerberg wanted to buy the project for $ 3 billion, but the creators of Snapchat refused him. The history of the application is in an article on Habré. Over the past six months, the social network has been introducing new ways to earn money, including Snap Games. Wall Street analysts believe that in the future, a new gaming business could be a growth factor for Snapchat. In July 2019, it became known that the number of daily users of the service increased by 13% and amounted to more than 203 million people, which was a record indicator for the company. Experts associate the successes with a new, more successful version of the Android application, which allowed the social network to become popular among users of Android devices. Against the backdrop of good financial results, analysts began to say that in the future the application could become a real competitor to Facebook and Twitter, whose user growth has stopped. As of July this year, Facebook has 1.56 billion daily users, Twitter has 134 million.
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